CONCERTS AT THE PIERRE BOULEZ SAAL
Experience Herbert Music’s recommendations live on stage at the Pierre Boulez Saal.
About Daria Challah and Herbert Music
Daria Challah is a classical-music commentator and creator.
Having developed global campaigns for both classical and pop artists at Universal Music Group, she recognized the challenges around the discovery and perception of classical music among the younger generation and launched Herbert Music in 2023 as a response.
Herbert Music is a new curatorial voice for classical music that aims to inspire younger audiences to listen to classical music through short-form content on social media channels. It showcases traditional and contemporary artists in the genre and removes barriers through authentic and conversational presentation. Herbert Music also explores classical music in the context of other music genres as a way of highlighting its current cultural relevancy.